ExecHero Unleashed Challenge

A business plan will help you build a business that will:

✅ Support you financially

✅ Have an impact on those around you

✅ Leave a lasting legacy you can be proud of.

… But

👉 Can’t you just get things up and running and make adjustments on the fly?

👉 Can’t you sort of learn as you go?

Yes, you can do those things, but the odds that your business will fail are much higher.

See, a business plan functions as a “crystal ball” of sorts. It helps you to peer into the future and predict different outcomes. Though it’s certainly not perfect, it helps you map out where you currently are and where you’re headed.

Specifically, a business plan helps you to:

• Estimate total startup costs. Once you know the approximate costs, you can determine whether you’ll need to raise funds from investors.
• Project revenues and profits. By forcing you to define both your market and how much of that market you expect to reach, a business plan helps you estimate potential revenues and profits.
  
• Convince investors. A business plan shows investors that you have a clear and defined strategy for achieving success. If this strategy isn’t present, investors won’t want to finance your business.
• Compete from the start. As part of your business plan, you’ll identify key gaps in the marketplace which your company will fill. This allows you to hit the ground running.
  
• Anticipate challenges. When you create your business plan, you’ll look ahead and try to identify any potential problems you might encounter. This prepares you to address these issues if they do arise.

Are you starting to see the value of a business plan?

It may be helpful to think of it in construction terms. If you were building a new house, you would use a plan, right? If you didn’t use a plan, you’d encounter all sorts of issues. Wires and pipes and even walls could end up in the wrong places. A building plan keeps you on track.

In the same way, a business plan helps keep you on track. It ensures that you focus your attention on the right things and helps you avoid mistakes that could sink you.

In, “Writing for The Balance”, Alyssa Gregory notes:

…one study found that entrepreneurs who write formal plans are 16% more likely to achieve viability than the otherwise identical non-planning entrepreneurs. Other studies have shown that while completing a business plan is not a guarantee of success, it does indicate that the type of entrepreneur who completes a business plan is also more likely to run a successful business.

You may be wondering:

👉 How do you write a business plan?

👉 What things need to be included?

That’s what this section is all about.

We’re going to walk you step-by-step through the process of creating a solid business plan.

By the end, you’ll know exactly what to do to create your own plan.

 Week 4 Lessons:

• Why Do You Need A Business Plan?
• Before You Start
• Executive Summery
• Company Overview
• Market Analysis
• Organization And Management
• Products And Services

In weeks 6 & 7, you’ll discover the secrets of creating a great sales page.

We’re going to reveal time-tested formulas and strategies that are guaranteed to increase sales and conversions. As we go through each element of the sales page, you’ll see:

✅ How they work together.

✅ How they fit together like pieces of a puzzle.

✅ How each element builds upon and adds to the previous elements.

By the end, you’ll be in a prime position to create your own killer sales page that converts like crazy.