8 Reasons Why SEO Helps Your Business
8 Reasons Why SEO Helps Your Business
Smart business owners know how important search engine optimization (SEO) is for their companyâs websites. SEO, when done effectively, will help to increase a websiteâs visibility on the search engines.
This means that their website will show up in the top search results when someone searches for a keyword or phrase that applies to their business. Being in the top results can send thousands of targeted prospects to your website.
In fact, smart SEO can help your business in many ways!
Consider these benefits of SEO:
- You will see an increase in traffic. As your website becomes more optimized over time, it will start to rank higher in the search engines for various search terms. As this happens, you should see an increase in traffic, or prospects viewing your website. Ultimately, this should increase your sales too.
- It will increase the credibility of your business. Your customers are conditioned to believe that the best businesses are those ranked at the top of the search engines, whether that is true or not.
- When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition.
- When you rank highly, your prospects perceive your business more favorably, which leads to an increase in sales, conversions, and brand recognition.
- SEO can lead to long-lasting results. Radio, print, and billboard ads produce short-term rewards. SEO, on the other hand, helps to deliver long-term rewards.
- By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI).
- By investing in SEO, your online presence increases, resulting in a more profitable return on investment (ROI).
- You are in control of the cost. Whether you are building backlinks, creating a social media presence, or creating blog content, you will know how much it will cost beforehand. Once you know what each service will cost, you can determine which you believe would give you a better ROI.
- Your website will become more user-friendly. A good SEO expert will be able to look at your website and optimize it not only for the search engines but also for your users too.
- Improving your websiteâs user experience includes many aspects, including how quickly your website loads, how easy it is to navigate, and whether it is mobile-friendly.
- By improving the user experience of your website, you will see an increase in conversions, plus you should see an overall ranking increase in the search engines, as this is one of the known ranking factors.
- SEO helps encourage users to visit a local store. It has been shown in numerous studies that having an online presence can also increase visits to your offline premises. If you have a restaurant, for example, a potential customer could check out your menu or customer reviews before making a reservation.
- Your social media following will increase. As your search engine rankings increase, more visitors will arrive at your website. Even if they do not immediately buy from you, they may still end up checking out your social media platforms, follow them, and then become buyers later on.
- These new followers can also share your marketing messages, leading to an increase in social traffic and sales.
- These new followers can also share your marketing messages, leading to an increase in social traffic and sales.
- SEO helps put you ahead of your competitors. As you integrate SEO and various other online marketing techniques into your business, you will move ahead of those competitors who have not implemented these techniques.
SEO is incredibly important nowadays, and if you are not implementing it in your own online marketing activities, you are limiting your results, sales, and profits.
Look at what your competitors are doing and see what you can do to rise above them. It will be worth your time and effort.
6 Things That Prevent You From Doing Your Best Work
6 Things That Prevent You From Doing Your Best Work
Doing your best work takes more than just sitting down and working. There are many obstacles to producing high-quality output.
The best painter in the world won’t do his best work sitting in the corner at a loud party. An engineer isn’t likely to find a solution to a complex problem after a week of subpar sleep. You can’t even do a great job of mowing your grass if you are preoccupied with your bills.
Your best work requires certain things. It also requires avoiding certain things. It also requires good conditions. The quality of your work improves as the quality of the conditions improve.
Avoid these things that prevent you from doing your best work:
- A lack of focus. Keep your attention on your work and give it the priority it deserves. Try to put your worries aside and avoid daydreaming while youâre working. Put the focus of your life on your work if that is what is necessary in your situation.
- Too many distractions. Are you trying to work while keeping your eyes open for an important email and monitoring your social media feeds? Are you having a conversation with your children about doing their chores? Trying to watch a movie in the background? Thinking about your bills?
- The fewer distractions you have in your environment, the better your work will be.
- Negative emotions. If youâre stressed, angry, jealous, fearful, resentful, or depressed, your work is going to suffer. If you’re content, peaceful, and relaxed, the quality of your work will be significantly higher.
- Itâs very challenging to produce your best work if your life is in turmoil. A simple, enjoyable life increases the likelihood of doing quality work.
- Remember that your emotions are triggered by your thoughts. Avoid thinking about the negative things in your life while youâre working. When youâre not working, focus on implementing solutions to deal with those negative things.
- Lack of a plan. A great vacation usually requires a plan. You canât just jump in the car and drive south. Doing your best work requires having a plan of attack.
- What are you going to do?
- When are you going to do it?
- What resources do you need?
- Who else needs to be involved?
- Failure to do the most important tasks. The most important tasks can be the most challenging, or at least, the least enjoyable. The hardest exercises are the most effective. The most effective tasks are often avoided for tasks that are less uncomfortable. Achieving the best results means doing the hard things.
- You’re not physically at your best. No one does their best work in a sleep-deprived state. Your best work requires that you be at your best physically. Sleep and diet are the keys. Sufficient sleep and good food help to ensure that the quality of work you produce is worthy of your respect.
- Have a regular bedtime and stick to it.
- Avoid foods that you know arenât good for you.
- Eat the proper number of calories for you.
- See your doctor regularly.
- Exercise.
There are several ways to fall short of doing your best work. Focus, good health, and a distraction-free environment can go a long way towards enhancing the quality of your work. Negative emotions and the lack of a plan can also make it impossible to do your best.
Doing your best requires removing as many obstacles as possible. Give yourself the best opportunity to do excellent work.

Entrepreneurs: How Far Do YOU Need to See in the Dark?
Most entrepreneurs will admit that when they got started in their first business, they didn’t spend a whole lot of time on doing their homework! Most entrepreneurs have had multiple business failures too, and it doesn’t bother them one bit.
The entrepreneur is usually focused on action, not research. A great metaphor for an entrepreneur’s thinking looks like this:
Imagine driving down the road at night. The headlights on your car light up the next 200 yards of the highway, and even going 70 mph, you feel confident that you could maneuver around any obstacles, pull off the road, or even stop completely in those 200 yards.
So, as long as you can see 200 yards ahead, you feel confident to drive the speed limit, in the dark, safe in the knowledge that you can handle anything that shows up in your path.
An entrepreneur’s business is the same. He doesn’t need to know what’s going on a mile ahead. In fact, most of the time he cannot possibly know what’s waiting for him a mile down the road. But he has the confidence that he can handle anything that shows up in the foreseeable future.
The Importance of Doing Your Homework
However, most entrepreneurs will also tell you that when they started their first business, they found all kinds of obstacles in their way and spent way too much of their time, money, and energy trying to avoid them.
Some eventually succumbed to those obstacles. Their business spluttered, misfired, and eventually stopped altogether.
With the benefit of hindsight, it’s easy to see why some things don’t work as expected.
- If only they had the opportunity to drive that route in the daylight, when they could see everything.
- If only they could have talked to people who travel that route on a daily basis.
- If only they had done their homework BEFORE they encountered the obstacles!
The business might still have failed, but look at the time, money, and energy that would have been saved.
Consider this:
- Good entrepreneurs learn very well from their own mistakes.
- Seasoned entrepreneurs learn even better from other people’s mistakes!
Seek Out Experience
The very best entrepreneurial minds who have started and owned multiple businesses seek out others who have ‘been there, done that.’
They are always trying to be more efficient, more effective, and quicker in all that they do. For entrepreneurs, speed is always more appealing.
They want to find the guy who made the path and ask him how he did it:
- How long did it take?
- How much did it cost?
- If he had to do it over again, what would he do differently?
They want to find out exactly what worked and what didn’t, so they can take the best tried and tested strategies, improve on them, and create a new track of their own to run on. They always like to create their own path.
Questions Find Solutions
One of the best skills any entrepreneur can develop is the skill of asking great questions. Then, listen to the answers!
Not only will it save you time, money, and energy, but you’ll also learn and grow in direct proportion to the number and quality of the questions you ask.
Learning how to ask effective questions bodes very well for talking to future partners, customers, and people who are likely to endorse you and promote your business.
When you engage with someone for the first time, there is always the temptation to tell, tell, tell. However, if you ask, ask, ask instead, you’ll create a more compelling impression, and they will never forget you.
Which Strategy Is Best?
Doing your homework means finding out exactly what works and what doesn’t. However, it’s important to be aware that not every strategy works for everyone all the time. In fact, you’ll find that there are some strategies in growing a business that don’t fit you at all.
You will always need alternatives that are a good fit for you.
But you do need to have an awareness of everything that works, even if you’re not using that strategy. You might need to collaborate with someone one day who turns out to be a poor fit for all the strategies that you’ve found to work so well for you but are brilliant at using all the strategies that don’t fit you at all!
This happens more often than you might think!
An essential part of building a business is finding techniques that work well for business partners or team members, even if they’re opposite to your own best efforts. This can build an incredibly strong overall business strategy.
You play to your strengths, they play to theirs, and you don’t have to worry about any weaknesses.
Mindset is Everything
Mindset is everything when it comes to starting and growing a business.
The strategies for building your business are usually very straightforward and easy to grasp.
What makes the difference is the mindset and the application of those strategies with consistency, determination, and enthusiasm for long enough to reap long-term rewards.
The more time you spend with fellow entrepreneurs, the more questions you ask, the faster you’ll learn, and the quicker your business will grow… and it is way more fun than working for an employer too!

About the author.
Robert Mitchell is an award winning serial entrepreneur, executive coach, strategy consultant and the founder of ExecHero, SafeHarbour and Safe Harbour Wellness. When he isn’t leading his organizations, he is passionately coaching other entrepreneurs on how to position their business and personal lives for massive success. Rob enjoys spending time with his family, working out, martial arts, writing, traveling and acting. If you are ready to begin your journey towards your optimal self, email the ExecHero Team at: CS@ExecHero.com .
"Challenge the ordinary, seek the extraordinary and live unapologetically outside of the box."
-Rob Mitchell

8 Effective Habits for the Successful Entrepreneur
Every career has a set of habits that greatly increase the odds of success. The habits necessary for success will vary from career to career. Fortunately, there are many successful entrepreneurs that we can look to for guidance. It’s not surprising that many of them share the same habits.
There’s no reason why you can’t have the same habits as some of the most successful people in the world!
Increase your odds for success with these habits:
1. An incredible work ethic.
It takes a lot of time and effort to grow a company. It’s necessary at first to be a jack-of-all-trades. Until you can grow enough to hire others to cover all the required skills your company needs to thrive, you’re going to have to carry a lot of weight.
2. Conscientiousness.
When you own a business, it’s up to you to ensure that things are done properly and on time. The responsibilities are great. You don’t have the luxury of putting out sloppy work. It will always come back to haunt you.
3. Use time wisely.
Time will always be a limited resource. How you use your time dictates how successful your company ultimately becomes. That means having the knowledge and experience to make wise decisions and the mental toughness to avoid distractions.
4. Have a plan each day.
Avoid going to bed without having a detailed idea of what you’re going to do the following day. When your feet hit the bedroom floor, you should already know what needs to be done for the day.
5. Wake up early.
There are very few successful entrepreneurs that don’t get up very early. Some get up even before 4 a.m. How early you get up is up to you, but if you’re not beating the average person out of bed, you’re behind.
6. Set Goals.
It’s not enough to work hard and work smart. You also must know where you’re going. Goals help you make wise decisions. Know what you’re trying to accomplish today, this week, this month, this year, and 10 years from now.
7. Deal with stress effectively.
Entrepreneurs have plenty of stress to deal with on a regular basis, so it’s important to learn how to manage it. Have a process for dealing with stress and anxiety. Learn to recognize what you can control and what you cannot.
8. Look ahead for obstacles.
Avoid being blindsided by obstacles and setbacks. Be aware of your future. Look ahead for the challenges that you’re likely to face and have solutions in mind.
Think of all the major challenges in your life and notice that there were plenty of warning signs for all of them. The same is true with your business. Avoid putting your head in the sand and hoping for the best. Deal with challenges now while they’re still manageable.
What are your current habits?
Can you see why your current habits have either helped you or harmed you on your path to business success? The person with the best habits usually wins. How far will you go with your habits? The person with the best habits usually wins. How far will you go with your habits?
My challenge to you? Think about what you want to accomplish to be successful and build a set of habits that will support those activities.

About the author.
Robert Mitchell is an award winning serial entrepreneur, executive coach, strategy consultant and the founder of ExecHero, SafeHarbour and Safe Harbour Wellness. When he isn’t leading his organizations, he is passionately coaching other entrepreneurs on how to position their business and personal lives for massive success. Rob enjoys spending time with his family, working out, martial arts, writing, traveling and acting. If you are ready to begin your journey towards your optimal self, email the ExecHero Team at: CS@ExecHero.com .
"Challenge the ordinary, seek the extraordinary and live unapologetically outside of the box."
- Robert Mitchell
9 Ways to Make Money Online
9 Ways to Make Money Online
Sometimes you just need to make a little extra cash. You’ve got extra bills to pay. Maybe a kid is going to college and you need tuition money. Maybe you want to take your family on a special vacation.
Whatever the reason, you want to make a few extra dollars.
But it’s not quite that simple, right?
Do you pick up a part-time job? That’s pretty tough to do if you’re already working full-time.
Do you sell some of your possessions? I suppose that’s an option, but probably not the best one.
Do you enter the lottery and hope for a great stroke of luck? Probably not.
So what are you to do
Thankfully, the internet has fundamentally changed how we make money.
Now, there are dozens of ways to make extra cash through a variety of online techniques.
We’re no longer forced to take traditional jobs in order to make money.
If you can imagine a way to make money, you can probably do it online.
But frankly, it can be intimidating to think about trying to make money online, especially if you’ve never done it before. The internet is huge and trying to sort through all the options can feel terrifying.
If this describes you, then this article will help. Within this article, you’ll find 12 effective ways to make money online.
Some of these methods will be more lucrative than others.
Some will require more work than others.
Some of these money-making methods can even turn into full-time jobs. But they all are proven, sound ways to make money online.
One thing that’s important to note before we get started:
None of the methods that follow are get-rich-quick schemes. These are real, sustainable ways to make money. All of them require actual effort and investment of time.
There are no shortcuts.
No hacks to make you ridiculous sums of money every day.
These are all real jobs that pay real money.
Ryan Robinson puts it this way when he talks about making money online:
There’s no such thing as an online get-rich-quick scheme. Most of the quick ways people talk about when it comes to making money online are not true businesses.
Sure, some of them may be good for creating a few hundred or even thousand dollars in one-time revenue. But they’re not going to help you unlock financial freedom and achieve complete control of your lifestyle.
That’s really good advice. Don’t fall for get-rich-quick online schemes. They almost never pan out.
Instead, go for the proven, sustainable ways of making an online income.
Method #1: Affiliate Marketing
Affiliate marketing is an outstanding way to get started making money online. The bar to entry is relatively low and you can get started with it right away. Essentially, affiliate marketing works like this:
- You promote an online product or service created by someone else.
- If some purchases a product or service through your promotion, you get a commission, or portion of the sale.
Typically, you promote the online product through a special link that is connected to you. That way the company knows that the sale came through your promotion.
Method #2: Sell Products Online
There are numerous ways to sell products online (even if you don’t manufacture one yourself).
Before you can sell products online, you’ll need a website on which to sell them. If you don’t want to set up your own ecommerce store, you can easily sell products on:
- eBay
- Amazon
- Etsy
- Poshmark
- Craigslist
- And many others
If you want to sell products on your own website, you’ll need to go one step further and create an ecommerce website on which you can list your products and accept payments.
Thankfully, companies like Shopify make it incredibly easy to set up an ecommerce store. In a relatively short time, you can have an online store up and running, ready to sell products and get paid for them.
Method #3: Sell Your Services on a Freelance Basis
There’s a good chance that you have certain skills that you can sell online on a freelance basis. For example, are you a…
- Designer
- Writer
- Translator
- Assistant
- Bookkeeper
- SEO Expert
- Voiceover Artist
- Audio Engineer
- And more
If so, then you can sell your services online. There are literally hundreds of thousands of businesses that need these services and you can make good money working for them. Depending on your skill set and your ability to pitch new clients, you can make a full-time living as a freelancer. Some freelancers even make six-figures every year.
Method #4: Become an Online Coach
This is somewhat similar to freelancing but with a bit of a different flavor. If you have significant knowledge in a particular industry or area of expertise, you can package your knowledge and sell it. In other words, you’re selling your expertise as opposed to a product or service.
What sort of coach could you become? The options are endless. You could be a:
- Health coach
- Life coach
- Music/vocal coach
- Finances coach
- Executive coach
- Sales coach
- And so much more
In order to be a coach, you simply need to be able to add a high amount of value to your clients. You need to be able to help them become consistently better at what they do. You need to be able to help them improve their craft in ways that they couldn’t if you weren’t there to help them. There are also a number of ways to package coaching services. You can offer:
- 1-on-1 coaching
- Group coaching
- A course with accompanying coaching support
- Or other formats that would work for your field
Method #5: Create Online Courses
Online courses are a fantastic way to monetize knowledge that you already have. And unlike coaching, which requires regular meetings with a small number of clients, you can sell your course to hundreds, if not thousands of people.
The good news is that you can create a course around almost any subject and find people to purchase it. For example, you can find courses in many topics, such as:
- Losing weight
- Learning to play the piano
- Painting
- Singing
- Creating a budget
- Investing in stocks
- Running
- Tennis
The list goes on and on. In order to create a course, you need a platform to distribute it. There are many ways to create and distribute a course:
- You can create an email course in which all the lessons are delivered via email.
- You can build a course that’s primarily text-based and involves more reading.
- You can create a video course where you film yourself teaching.
- You can create a hybrid text/video course that features a variety of resources.
You simply need a method for getting your lessons into the hands of your eager students.
There are a number of platforms which make it very easy to create courses, enroll students, and accept payments, such as:
All of these platforms allow you to upload a variety of materials, including video, audio, and text.
One way to get a great feel for what a course should look like is to take a few courses yourself. Udemy offers thousands of courses for relatively low prices. Consider taking a few courses in your niche for ideas about what to include in your own course.
Method #6: Create YouTube Videos
Believe it or not, YouTube is actually a relatively good way to make money online. It takes work and time to build up your subscriber base, but once you do, you can monetize it effectively.
How do you make money through YouTube videos? The simplest way is by implementing their advertising program.
If you have over 1,000 subscribers and 4,000 hours of view time over the past 12 months, you can have YouTube show ads before your videos. For every 1,000 views a video gets, you’ll make on average somewhere between $2-$4.
Granted, this may not seem like a lot, but YouTube is a numbers game.
For example, let’s say that you have 100 videos and each video gets 5,000 views per month. That works out to somewhere between $1,000 – $2,000 per month. Imagine if your videos started going viral and getting millions of views!
When creating YouTube videos, your content will probably fall into one of two categories:
- These videos educate viewers in some way. Maybe you offer a tutorial on how to solve a commonly-encountered problem. Maybe you educate people on an important subject. Your goal is simply to provide valuable, insightful information to your viewers.
- These videos are much more lighthearted and are intended to bring a smile to the face of your viewers. There are endless ways to entertain people, and if you can come up with a particularly good one, you may be able to rack up thousands of views on a video.
Once you start producing YouTube videos, you need to work on consistently growing your channel (you need to break that 1,000-subscriber mark).
In many ways, growing a YouTube channel is like growing a blog. It takes time and consistency.
Method #7: Write and Sell a Book
Another highly effective way to monetize your knowledge is to write and sell a book. In addition to making money with every sale, writing a book has a number of other specific benefits:
- It establishes you as a thought leader in your industry.
- It provides you with a resource to give to clients.
- It allows you to attract new clients who wouldn’t have heard of you otherwise.
Method #8: Start a Blog
If you have a knack for writing, blogging can be an effective way to make money online. To be clear, blogging in and of itself doesn’t pay (unless you’re doing it for someone else on a freelance basis). However, there are numerous ways to monetize a blog. In other words, there are a variety of ways you can turn your blog into a money-making machine.
Method #9: Become a Virtual Assistant
This is similar to selling your services on a freelance basis but with a bit more specificity. A virtual assistant is someone who performs a large variety of tasks for a person. Unlike a normal assistant, who works in close physical proximity to the person, you don’t need to be anywhere near the person you’re assisting. All the tasks are given to you online. Hence the term, virtual assistant.
The Money is Out There
We live in an incredibly unique time. You no longer have to work for a company in order to make money. You don’t have to work a 9-5 job, sit in a cubicle, or clock in and out. If you want freedom and flexibility, you can have it. You can make money on your schedule, doing the jobs you want to do.
- Want to travel the world while still making money? You can do that.
- Want to make a little income on the side while you stay at home with your children? You can do that too.
- Want to build a full-time career as a freelance writer or blogger? That’s also an option.
The ways you can make money online are almost endless. You’re only limited by your imagination.
We talked about:
- Affiliate marketing
- Selling products online
- Selling your services as a freelancer
- Becoming an online coach
- Creating online courses
- Creating YouTube videos
- Writing and selling a book
- Starting a blog
- Becoming a virtual assistant
However, we just scratched the surface of what’s available out there.
If you can imagine it, you can make money doing it. All that’s required is some hustle. If you want to succeed in making money online, you must be self-disciplined and put in the required work.
So, don’t wait any longer. Get out there and start making some money online!